Takeshi Kaneshiro Signed as the New Face for Emporio Armani…

Takeshi Kaneshiro, actor and Asian hearthrob known to international audiences for his roles in films such as House of Flying Daggers and Chungking Express, has signed on to be the latest celebrity promoting Emporio Armani. He joins David Beckham, Josh Harntnett and other international supermodels as spokesperson and will be the first Asian model to appear in a Emporio Armani advertising campaign.

As one of the few A-list stars with broad appeal in the Pan-Asian market including China, Japan, South Korea and Southeast Asia, Kaneshiro is the face of Biotherm’s line of skincare for men as well as products such as Sony Ericsson, Pocari Sweat soft drink, and Morinaga chocolate. Back in the late 1990s he was featured in a campaign for fashion house, Prada, appearing in print ads across Asia and the U.S.

“I have always been a great admirer of Giorgio Armani, not only for his remarkable accomplishment as master of style but I very much respect his enduring support of the film industry,” says Kaneshiro.

Of this new collaboration Giorgio Armani says, “I am excited to collaborate with Takeshi on this new advertising campaign. He is a film and style icon in Asia where his fame transcends cultures both East and West. His sense of effortless style is very contemporary and sophisticated and together with his good look makes him the ideal testimonial for Emporio Armani.” 

Source: Vogue

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